Curriculum Vitae

Jason Doucette

Director, Ad Technology Operations at Rogers Sports & Media

Veteran technology leader operating at the intersection of data, systems, and business strategy. I’ve led programs and teams across the media advertising supply chain, live event ticketing, and regulated, high-volume customer service environments, including Salesforce-based platforms, call centre technology, IVRs, and agent-facing applications, with a focus on scalable automation, reliable data foundations, and measurable business outcomes.

linkedin.com/in/jasondoucette jasondoucette.bsky.social

Top Skills

Portfolio & Program GovernanceCapex/Opex Investment StrategyVendor & Platform EvaluationRisk Mitigation & Reliability ManagementPreventative Systems DesignAutomation at ScaleIntelligent Dashboard & Insight DesignHigh Performance Team BuildingCross-Department Collaboration ModelsAccelerated Prototyping

Education & Certifications

Wilfrid Laurier University

Bachelor of Science, Honors Computing and Computer Electronics (1992–1996)

Certifications

Microsoft Azure AI Engineer Associate (Microsoft ↗)
Deep Learning Specialization (Coursera ↗)
Sequence Models (Coursera ↗)
Convolutional Neural Networks (Coursera ↗)
Structuring Machine Learning Projects (Coursera ↗)
Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization (Coursera ↗)
Neural Networks and Deep Learning (Coursera/Stanford ↗)
Machine Learning (Coursera/Stanford ↗)

Experience

February 2021 — Present

Director, Ad Technology Operations — Rogers Sports & Media

Toronto, Ontario, Canada

Accountable for the strategic direction, governance, and performance of enterprise business systems that support multi-channel revenue generation, newsroom operations, linear playout, and digital advertising, balancing reliability, innovation, and cost optimization.

February 2017 — February 2021

Senior Manager, Data Development & Automation — Rogers Sports & Media

Toronto, Canada Area

Led identification, verification, and aggregation of audience, campaign, and content data for reporting, alerting, analytics, and process improvement.

January 2010 — February 2017

Owner — Thrust Labs

Toronto, Canada

Took over existing web, desktop, mobile, and backend systems to stabilize and improve them through focused refactors, selective rewrites, and long-term delivery partnerships.

Worked alongside client teams or as sole implementor across multiple stacks.
Owned new business sourcing and coordinated specialist contributors as needed.
Balanced technology decisions with direct business model guidance.

July 2005 — December 2009

Technology Director — LGG Media Inc

Toronto, Canada

Oversaw application and infrastructure development for media and digital commerce initiatives.

Built online ticketing with print-at-home, mobile delivery, and onsite redemption.
Created user data collection pipelines for contests/surveys with ad-hoc query support.
Delivered entertainment aggregation systems and interactive internet radio experiences.
Implemented custom membership systems and shipped front-end iPhone app work.

May 1996 — July 2005

Sr. Technical Analyst — Royal Bank

Toronto, Canada

Developed contact-centre software spanning IVR, CTI, desktop, web, and hybrid applications while leading teams through platform migrations.

Open to conversations about ad tech operations, data systems, and automation-led product delivery.